As such, the platform is ideal for engaging with fans in a more conversational way than you would, say, on a longer YouTube tutorial. That also means that marketers can bypass some of the planning and editing tasks you might apply to your YouTube videos. (Yes, you can upload IGTV videos horizontally, but we’ll touch more on that below.) The vertical format of IGTV videos can be confounding to newcomers, but that doesn’t mean you should disregard it.īecause they’re shot vertically, the videos are extremely easy to upload and share, and don’t require much equipment to put together. Click the icon for settings, then click “Create Channel.” This is where you’ll be able to start uploading videos once they’re filmed and edited.īest Practices for Creating Videos for the IGTV Format.If you’re already logged on to your Instagram app on the device, then the IGTV app will automatically log you in. This is separate from your Instagram app. You can do this from the App Store or Google Play. You can make an IGTV account in a few simple steps.
If you’re interested in learning how to create engaging content for all Instagram formats, I recommend checking out this post. Obviously, for most users, IGTV will provide a more restrictive time limit than other video platforms, TikTok, of course, being the exception, here.
It’s easier for creators to monetize videos on YouTube, plus established influencers already have an established viewership. YouTube, of course, continues to dominate. It will also give influencers a more suitable place for product recommendations and reviews, which could make the already thriving influencer marketing strategies even more appealing to brands.Īs far as what IGTV actually means for platforms like YouTube, it’s hard to say. Know How to Make an IGTV Like These Instagram Screenshots As such, consider this a place to share product videos, how-to videos, Q&A sessions, etc. While IGTV videos can be as short as stories, it’s important to note that there’s a higher expectation for polished content in this corner of Instagram. Stories are great for informal posts, polls, ads, and other ways to entertain or promote awareness. In any case, the disparity in time limits means that brands should use the two video channels for different types of content. Once you hit 10,000 followers, you’ll have more time to work with (one minute for stories and one hour for IGTV). The main difference between IGTV and Stories is the time limit.Īs I’ve mentioned before, Stories are 15 seconds or less, while IGTV videos have a ten-minute cap. How is IGTV Different than Instagram Stories & Other Video Platforms? But first, let’s take a look at some of the key differences between IGTV and other platforms. Here, I’ll go over six different ways to repurpose your video content for the platform. And, even better: they’re a lot easier than you might think. The good news is, there are ways to reformat your existing videos for Instagram TV. Unlike traditional video platforms like YouTube, IGTV uses a vertical format, making it difficult to reuse content from other platforms in your cross-channel strategy. Still, one of the bigger barriers preventing brands from adopting IGTV may come down to a simple matter of formatting. Additionally, rumors of a TikTok-style video response feature and upcoming monetization options suggest that IGTV may become more important to marketers in the coming months.
For one, Instagram has been gradually making improvements to the platform. As such, you may want to start working IGTV into your social strategy.
IGTV Isn’t New Anymore, But It’s Still Evolvingīefore you write it off, it’s worth making another obvious statement: video has been on the rise for years now, showing no signs of slowing down.
In this article, I’ll take you through a rundown of what Instagram TV is and how you can format your videos to fit it. You can set these videos to share on the post feed and your profile.
Heard the buzz about Instagram TV? IGTV is a feature of Instagram that shares videos from users’ channels.